Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
Dostępność: Wysyłka do 3 tygodni
579,94 zł
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Oprawa: Twarda
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Liczba stron: 420
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ISBN: 9781108479400
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.