Bestseller

Augumented Customer Strategy CRM in the Digital Age

Gilles N'Goala , Virginie Pez - Perard and Isabelle Prim - Allaz
Dostępność: Natychmiast
724,24 zł
+ -
  • Oprawa: Twarda
  • Liczba stron: 295
  • ISBN: 9781786303721
  • Waga: 1

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies.

It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

Polecane produkty

  • Wyprzedaż

    Law and Economics for Civil Law Systems

    Ejan Mackaay
    257,78 zł 220,95 zł
    220,95 zł
    Zobacz więcej
  • Tools for Strategy: A Starter Kit for Academics and…

    Henri Hakala, Tero Vuorinen
    96,67 zł
    96,67 zł
    Zobacz więcej
  • Wyprzedaż

    Business Model Generation

    Alexander Osterwalder and Yves Pigneur
    165,65 zł 122,69 zł
    122,69 zł
    Zobacz więcej
  • Wyprzedaż

    Information Systems: The Connection Of People And Resources For…

    Cheng K Hsu (Author)
    1 098,63 zł 932,92 zł
    932,92 zł
    Zobacz więcej
  • Introduction to Computable General Equilibrium Models

    Mary E. Burfisher
  • Wyprzedaż

    Creating Global Opportunities . Maersk Line in Containerisation…

    Chris Jephson and Henning Morgen
    386,61 zł 300,68 zł
    300,68 zł
    Zobacz więcej
  • Organizational Design: A Step-by-Step Approach

    Richard M. Burton, Børge Obel, Dorthe Døjbak Håkonsson
    483,27 zł
    483,27 zł
    Zobacz więcej
  • Wyprzedaż

    GST and its Aftermath. Is Consumer Really the King?

    Govind Bhattacharjee , Debasis Bhattacharya
    122,75 zł 110,48 zł
    110,48 zł
    Zobacz więcej
  • Wretched Refuse?: The Political Economy of Immigration and…

    Alex Nowrasteh, Benjamin Powell
    148,16 zł
    148,16 zł
    Zobacz więcej
  • Promocja

    Migration States and Welfare States . Why is America diffrent…

    Assaf Razin and Efraim Sadka
    322,06 zł 262,67 zł
    262,67 zł
    Zobacz więcej